When it comes to label art I try not to let it seep into my opinion of the product that’s inside the can. But after all, there are many components to enjoying beer that lie outside of just the liquid. Company, atmosphere, ambiance, and many other factors can sway someone into loving or hating a beer. You might be having a terrible day and crack open a local IPA and it might just not taste the same given your current situation and mood. Or in a personal case, after 10 hours of driving down the coast of California and finding that a road was closed leading to my campsite, I detoured another 2 hours into the night until I finally found vacancy at another campground in Big Sur. Cracking open a bottle of Pliny the Elder and drinking directly from said bottle remains the most rewarding beer I’ve ever had. Yes, the West Coast juggernaut probably tasted great no matter what the circumstance, but in this case, it was even better.
When it comes to the BOOM! series from Steady Habit Brewing, the liquid on the inside is delicious despite the clunky design on the outside. Do I immediately knock breweries for wacky labels? No, but having Fuzzy Baby Ducks last time out of a can that featured ducks surfing on rainbows that were coming from a unicorn’s butt made me pivot a bit.
The folks at Steady Habit make quality beer, so when I saw BOOM! Citra Lacka and BOOM! Topaz, I was excited to see their product in cans. Furrowing a brow at the can design I shrugged it off and poured into a glass. The Citra version of BOOM! was everything I had hoped it would be; a burst of tropical fruit on the nose, sharp initial bitterness followed by a wave of lush orange dankness. It made me eager to crack into BOOM! Topaz which I did shortly afterwards.
STEADY HABIT BREWING
Topaz is a new hop flavor for me. I haven’t seen a lot of CT breweries utilizing the hop so I was interested to experience the single-hop profile of the beer. Once again, Steady Habit nailed the concept of accentuating the hop profile while providing an easy drinking malt bill to showcase those flavors. The Topaz rendition was slightly grassy with mellow fruit flavors of lychee and possessed floral undertones. The two beers were excellent and I would certainly purchase them again or enjoy them on tap.
My question remains however, is there a correlation between can art and the liquid product inside? Full disclosure, I’m not a fan of the can design for these beers. I’m not quite sure if it’s flames or something else but it’s busy none the less and simply sensory overload. Do they stick out on the shelf? Sure. Are they great beers? Definitely. Perhaps some people can be swayed when it comes to the presentation of beer, opting for a cleaner, minimalistic appearance while others see past anything but the liquid. In this case, the liquid trumps the presentation and my question fails to find an answer. That is, until I try BOOM! Mosaic.
Keep an eye out for the BOOM! series from Steady Habit Brewing and be sure to grab a four-pack when you can.