The craft beer community is all about making connections. For us, we’re constantly involved in the happenings of breweries all around Connecticut. Outer Light Brewing Company in Groton has been such an amazing friend to us along the way, there might not have been two happier people than my brother and I when they announced a rebranding project, with a canning line to match.
Cans are the thing these days, you can sit and listen to the smarter person in the room tell you about UV rays and the harm it does to bottles, but to be honest, I just like the feel of a can opposed to a bottle. Being from the northern portion of Connecticut, Outer Light didn’t quite make it up this way, that is, until now.
One thing you might notice about OL’s cans is that one, they are some of the cleanest on the market, and two, they all follow a very sleek and uniform layout. Branding is key these days because let’s face it, everyone is making good beer and there is absolutely ZERO loyalty when it comes to craft beer. What makes someone go into their local package store or watering hole and continue to buy/order the same beer over and over again, nothing. The consumer loves options, and right now, no one has more options than a craft beer lover.
But when Outer Light goes and creates a can scheme as perfect as they did, you might think twice before you grab something other than Libation Propaganda.
OUTER LIGHT BREWING
Lonesome Boatman and SUBduction IPA are the two offerings I’ve been able to get my hands on lately so here’s the tale of the tape.
Amber Ale is a style of beer my Dad likes, so naturally, and unfortunately, I label this a “Dad beer”, which can be downright brutal to breweries given the current craft beer audience. If you’ve had one Amber Ale, you’ve had one Amber Ale, don’t let your previous thoughts cast a net over the style entirely. Boatman is a beer that I would drink time and time again and that is because of its balance.
Yes, I am a hop head, and but no I do not scoff at a beer with malt character. I’m proud to say I love a good Brown Ale just as much as an IPA. Lonesome Boatman combines bready malt character with Cascade and Galena hops, for readers not hip with the hop language, Cascade is what put Sierra Pale on the map. So of course, there is some hop character in this beer which can bridge the gap between craft beer drinkers old and new.
I love versatility in beers and SUBduction certainly hits home on my passion. The haze craze is in, we all know this. But I don’t think it will be long until drinkers remember the time when IPA’s actually had some god damn bitterness, and think fondly upon said time.
Hopped with El Dorado, Citra, and Citra Lupulin powder, SUBduction finds a middle ground between old school East Coast malty IPA’s and the New England style that lives in the now. Let it be known that Outer Light is HANDS DOWN the humblest brewery using lupulin power, Citra lupulin powder at that.
Get your hands on these cans. If you can’t seem to locate them, Outer Light is located at 266 Bridge Street in Groton. Taproom is pouring some delicious beers from Wednesday to Sunday. Wednesday 5pm-8pm, Thursday 5pm-9pm, Friday 2:30pm-9pm, Saturday Noon-9pm, and Sunday 1pm-6pm.